Good and successful design is my passion. I am all about simplicity in design and how your brand communication is being perceived by others.
I work by a very simple and straight forward idea.
– I’d rather have a slim portfolio and a lot of happy clients than a fat portfolio, wondering when the phone will ring. Keep the client happy. Make the client feel good. Make the client feel confident that you can create solutions that solve the problems presented; solutions that he will also like. And if the work happens to be portfolio calibre, that’s only a bonus; not the goal. –
(Credit to the author of this statement, whom I unfortunately don’t know)
Your brand collateral shows who you are as a company - what you stand for. This is too important to leave to word processors and off the shelf tools to maintain. Present yourself in the best possible light and ensure consistency in your internal and external communication. Industry standard tools and comprehensive understanding of your CI and CD are the keys in putting your brand on display.
Your needs for visual communication, magazine and newspaper advertising, books, collateral design or maybe product packaging, producing a balanced, focused and symmetrical final result are in the right hands at ub-creative. The focus is on composition, one of the most important features of graphic design. I develop your design with great respect for your company, especially the brand, culture, heritage and environment.
The visual identity of your company should reflect on the business itself, and the products/services it provides. Easy identifiable logos, clear typography and colors, are the hallmarks of a successful corporate identity.
My international experience allows me to develop a successful identity package for your company as I understand your local, regional and international needs in the marketplace.
The need for information is vast prior to starting a project. Open communication between both parties is at the heart of each project. Sharing of assets, such as the CI a necessity. I aim to get as much information as possible before starting a project.
The better the brief and the information provided, the better the final result presented to the client.
I aim to create an original concept for your project through brainstorming, association of ideas, and thumbnail sketching. Often times the projects brief already presents unique opportunities for the right concept.
However, asking the right questions and understanding client, audience and media will assist in coming up with “The right Idea” for the project at hand.
The combination of having developed a great concept with the understanding of the product, the client and the targeted audience culminates in the final design process.
Concept relevant imagery and graphics, typography, and colors representative of the brand will ensure the design receives highest customer satisfaction.
A monthly magazine publication for a five-star luxury resort in South Beach / Miami. Published in print and electronically, the magazine reaches about 5,000 readers monthly. Contents include regional and local happenings, interviews, fashion highlights and recipes amongst others.
Client W South Beach | Year 2009 - present
Design revision of the logo and update of brand collateral for an exclusive hairstylist in Berlin. Using a classic serif typeface for the logo in conjunction with the Chinese symbol for "Beauty" reflects the traditions of the salon, in its German roots, and Asian inspired interior and styling services.
Client: Salon Dzwikowski | Year 2012
Design of new Wordpress based Website for a Historic Flour Mill near Koblenz (Germany) – Floecksmühle Ochtendung – Requirements asked for a clean and modern look plus integrated Blog with the possibility to expand the site with an education portal for local schools.
Client: Floecksmühle Ochtendung | Year 2013
A wide selection of vanity brochures and reports for multinational corporations, retail catalogues, sales collateral for the international hospitality industry, as well as current affairs books and historic accounts for non-profit organizations. All of them highly individualized to the client's needs and requirements.
Client Various | Year 2005 - 2013
Design of various advertising for consumer and trade publications in national and international markets. Design ranges from full-page, full-color, to black and white newsprint, to multi-page editorials. I am working with you and your brand in creating advertising tailored to your needs.
Client Various | Year multiple
Client brief called for an eye catching / different design of a Banana Box. Following this successful concept, the design was adapted in different colors for Plantains and Burrows (both in the same plant family). Fruits are digitally illustrated.
Client Sun Group of Companies | Year 2012
I'd be happy to hear from you. Send me a short message with the form below and I will get back to you as soon as I can. If you want me to call back, be sure to include your phone number and a good time to reach you.
ub-creative / worldwide freelance graphic design services, brand development and marketing communication.
Ulrich (Uli) Baltes
Principal / Owner ub-creative
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